4. Metadata

Monday, July 1, 2013 by KeyImageryEvents| 714 Views

After uploading, we recommend giving each of your images some 'metadata' in the form of a title, description and search tags. Metadata is optional for event photos (unlike stock images where it is required) but the fields are very important for the search algorithm. Without good metadata, your customers may have a hard time finding their photos.

Titles

The title should accurately reflect what (or who) is in the image. Titles are used when ranking the relevance in searches, so having accurate titles that feature 1-3 main keywords will greatly help your image appear higher up in image searches.

Descriptions

The description should describe what your image is of or where it was taken. Provide an overview as if you were verbally describing your image to someone who cannot see it. Descriptions are also used when ranking the relevance in searches, so having accurate descriptions that feature at least 2-4 of your main keywords will greatly help your image appear higher up in image searches for those keywords.

Search Tags

In addition to adding Title and Description metadata, you can provide a list of search tags for each of your images. Search tags are 'keywords' you feel will help customers find their photos within the event. Search tags, combined with Titles and Descriptions, are the most important aspect for the search algorithm and are required to sell your stock.

Search Tags to Avoid

picture, image, photo, photograph, photography, pic

Also, do not use your username, email address, company or name as keywords. Also, avoid using more than one word in a keyword and do not use sentences or strings of words (e.g. 'green field under a bright blbue sky' etc.) unless your image depicts a common cliche.

IPTC Metadata Importing

If you use a programme that can save IPTC metadata to your photo files, these will be read by our system and automatically inserted in to the event photo record for you. Common programmes that have this feature include: Adobe Bridge, Adobe Lightroom, Adobe Photoshop, Photoshop Elements, ExifTool, Corel Photopaint and Image Info Toolkit. The three IPTC fields that are read by our system are:

  • IPTC Description (maps to the description field of your stock file)
  • IPTC Keywords (maps to the search tag field of your stock file)
  • IPTC Title (maps to the title field of your stock file)