Commercial Licence

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Monday, July 1, 2013 by KeyImagery| 711 Views

A Commercial Licence grants the buyer the rights to use the image for commercial use in advertising, promotions, and other media including on-line/electronic publications. The Commercial Licence also includes the Editorial Licence which grants the buyer the use of the image for non-commercial, personal, and 'fair use' in editorials, magazines, press releases, personal blogs, newspapers and other media including on-line/electronic publications.

PERMITTED USES

Permitted uses (in general) for an image with a Commercial Licence

Images purchased on a Commercial Licence gives the buyer the right to use the image in:

  • prints, posters (i.e. a hardcopy) and other reproductions for personal use or promotional purposes, but not for resale, license or other distribution;
  • advertising and promotional projects, including printed materials, product packaging, presentations, film and video presentations, commercials, catalogues, brochures, promotional greeting cards and promotional postcards (ie. not for resale or license);
  • entertainment applications, such as books and book covers, magazines, newspapers, editorials, newsletters, press releases, personal blogs, and video, broadcast and theatrical presentations;
  • on–line or electronic publications, including web pages, web templates and PowerPoint templates to a maximum of 800 x 600 pixels.

PROHIBITED USES

Prohibited uses (in general) for an image with a Commercial Licence

Images purchased on a Commercial Licence must not be used in any:

  • products where the photo or image really IS your product;
  • products where the image is a main definitive part of your distributed product;
  • part of a trade-mark, design-mark, trade-name, business name, service mark, or logo;
  • prints, posters (i.e. a hardcopy) and other reproductions where the purpose is for resale, license or other distribution;
  • use or display any an image that features a model or person in a manner that would lead a reasonable person to think that such person uses or personally endorses any business, product, service, cause, association or other endeavour;
  • use or display any image that depicts a model in a potentially sensitive subject matter, including, but not limited to mental and physical health issues, social issues, sexual or implied sexual activity or preferences, substance abuse, crime, physical or mental abuse or ailments, or any other subject matter that would be reasonably likely to be offensive or unflattering to the model;
  • sub-license, re-sell, rent, lend, assign, gift or otherwise transfer or distribute the Content or the rights granted under this Agreement;
  • install and use the Content in more than one location at a time or post a copy of the Content on a network server or web server for use by other users

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